Before you decide what your internet business is going to sell, you need to decide what your market is. Key bit of advice (don’t worry, I made this mistake the first time around). Find a market of buyers on the internet before you decide what you’re going to sell. You can find or create products once you know you have things to sell them.
First, think about how people use the internet. Why do you go online? Entertainment, sure. News, probably. Finding an answer – most definitiely. Shopping – yes. Now think about the last two. Everyday millions of people use the Internet to find out information – how to solve a problem they’re having, how to do something. They use the internet for research and this is also true when people go shopping. Typically you go to the store to browse, but when you go online to shop, you’re usually looking for something specific – you’re researching before you buy – even if you’re going to buy in the store.
Keeping in mind that when people use the internet to find solutions – whether it’s for a problem or a product will go along way in helping you pick your niche. Your niche needs to be focused around a problem are trying to solve – whether it’s how to cure acne, lose weight or stop their child from bedwetting, or which model of camera to buy.
Say for instance you love jewelry and want to start a business in that area. Now jewelry is too broad, but perhaps you really love making your own glass bead jewelry. Are there lots of other people who like to do that too? Do they have blogs, websites and forums they go to? Arre peole who like to make and buy bead jewelry easy to find and identify on the internet? Yes – and that is why a market niche defined like that makes sense.
Now you’re probably saying – but there are already tons of people online in the bead jewelry space – how could I make money there? If it’s big enough market you can – you only need a small percentage of the active buyers to buy from you. But remember – most of the people in this market might not be looking for jewelry that is already made – they’re looking for supplies, how to books, how to videos, etc.
And this is where you come in – are you an expert in this area? Could you become one by reading a few books, taking a few more classes? Could you start a blog about bead jewelry and put Google Adsense on there? Could you write an e-book about how to make bead jewlery and sell it for $9? Could you find someone else who’s already done it and sell their product as an affiliate. Does Amazon have a lot of products about bead jewelry that you could promote, weaved into your blog content about bead jewelry?
First, think about how people use the internet. Why do you go online? Entertainment, sure. News, probably. Finding an answer – most definitiely. Shopping – yes. Now think about the last two. Everyday millions of people use the Internet to find out information – how to solve a problem they’re having, how to do something. They use the internet for research and this is also true when people go shopping. Typically you go to the store to browse, but when you go online to shop, you’re usually looking for something specific – you’re researching before you buy – even if you’re going to buy in the store.
Keeping in mind that when people use the internet to find solutions – whether it’s for a problem or a product will go along way in helping you pick your niche. Your niche needs to be focused around a problem are trying to solve – whether it’s how to cure acne, lose weight or stop their child from bedwetting, or which model of camera to buy.
Say for instance you love jewelry and want to start a business in that area. Now jewelry is too broad, but perhaps you really love making your own glass bead jewelry. Are there lots of other people who like to do that too? Do they have blogs, websites and forums they go to? Arre peole who like to make and buy bead jewelry easy to find and identify on the internet? Yes – and that is why a market niche defined like that makes sense.
Now you’re probably saying – but there are already tons of people online in the bead jewelry space – how could I make money there? If it’s big enough market you can – you only need a small percentage of the active buyers to buy from you. But remember – most of the people in this market might not be looking for jewelry that is already made – they’re looking for supplies, how to books, how to videos, etc.
And this is where you come in – are you an expert in this area? Could you become one by reading a few books, taking a few more classes? Could you start a blog about bead jewelry and put Google Adsense on there? Could you write an e-book about how to make bead jewlery and sell it for $9? Could you find someone else who’s already done it and sell their product as an affiliate. Does Amazon have a lot of products about bead jewelry that you could promote, weaved into your blog content about bead jewelry?
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