Affiliate marketing (or affiliate) is one of the ways available to us to try to monetize a web page or blog, thanks to that today many companies have their own affiliate programs (or affiliation).
That is, if you thought that only the Google AdSense advertising platform facilitated you earn income on your blog, it is time that these developments outdated ideas.
Today, in addition to sales of information products and digital products (the subject of which more later), there is also the possibility of designing a strategy of affiliate marketing you provide more revenue online.
But what is affiliate marketing or affiliate? How do these programs work basically affiliate?
These are two very good questions, for, although I would answer them myself, I thought it would be a much better idea to invite a professional with more knowledge and skills on this very interesting subject.
Almost all the secrets of affiliate marketing and its programs “Explained for beginners”
My grandmother who is well born to be grateful, so before you start I want to thank a friend for letting me “talk” of this affiliation.
That said, unlike the bollicaos with chocolate at the end, it is always best to start at the beginning. So I’ll tell you what this affiliate marketing and how it works.
What is affiliate marketing?
The “official” definition could well be this that gives us our beloved Wikipedia, mistress of the world of definitions on the Internet:
“Affiliate marketing is a part of digital marketing is mainly based on the achievement of certain results or actions”
Blogs or websites, called affiliates, is responsible for promoting merchants and businesses (Trade shops online or advertisers) by posting banners, advertisements or promotions. These affiliates earn on a commission if the user comes from its website and performs a certain action (clicking on a banner, register or buy) that favors those advertisers.
For there to affiliate marketing it takes several things:
A salesman: the person who sells or provides a service. To make it easier, in the real world (1.0) could be the butcher of my neighborhood.
A product or service: this is what the seller sells or offers. Ie, that might be the pork chops selling butcher in my neighborhood.
A buyer: the person buying the product (or service contracts). Following the example, could be my mother buying chops in the delicatessen.
A middleman: the person who advertises the product or service and gets buyers to the original vendor. If my mother has bought those chops there is because I recommended; the butcher’s has sold thanks to me.
The grace of affiliate marketing is precisely the role of the intermediary in all this, because it has helped the seller to find potential customers.
And in all this where it fits membership marketing?
Very simple, marketing is the set of strategies that I used to get my mother to buy the chops in the delicatessen and not another:
I can tell you there have the best meat in the whole neighborhood.
If you buy 1kg of chops in the deli, I gift 1 €. So instead of 4 € I earn € 3, which remain more than 0 €.
Anywhere that they will try as well as in the deli.
You can pay chops another day if it is better.
That I myself have tried and I can vouch for their quality and taste. etc.
If we now translate this to the world 2.0, we can find the affiliate marketing, for example, in an article in a blog that recommends a hosting or hosting (this is one of the most common examples on the Internet);
The seller is the company that sells the hosting.
The product: the web host or hosting company offering.
The buyer: the blog reader who decides Acquire hosting recommends that the article you are reading.
The intermediary (or affiliate) is the author of the article you are recommending the hosting of the selling company and therefore a commission for every reader who buys a hosting because it will be.
NO What is affiliate marketing?
You know what it is, but now I want to leave very clear what is NOT affiliate marketing.
To do this I will discuss 3 ideas I most read by the network and each razonarte to leave it clear:
Not just to get a sale
This is where there are more doubts. Affiliate marketing does not have to be only an act of sale.
Indeed many companies give commissions for many different types of “actions” and define it as Cost Per Action (CPA). Can be a sale, fill out a registration form or survey, installation of a mobile application or website, etc.
It is not just affiliate link.
Many believe that just put a link in your articles and you’re done. Nope. Muchíiiiisimas that people do in their blogs and do not get even a measly click on that link.
In addition, the link is one of many other forms that exist for the seller knows that the client “is on your side.” There are other formats such as codes, bonuses test, etc.
It is not recommending any product in any way.
Or maybe, it could be, But that the one you’d be fooling is yourself, because people are not stupid.
When you see that what you recommend is not as good as you say, your credibility will be dashed. Good luck from then, because you may not get to win a single euro more with affiliate programs.
It is not easy to make money method.
Forget about it, because affiliate marketing strategy itself requires time and effort. As I said before, it is not just about putting a link and you’re done, you also have quite gigs.
You have to convince potential customers to buy a product and for that many times he will build on the confidence that you inspire him. I do not know what you opinarás, but I am one who believes that trust must be earned gradually.
Advantages and disadvantages of using affiliate marketing or affiliate in your blog / website
Oh friend! It is that it is not gold that glitters, and of course affiliate marketing has its good things and bad things.
You’ll have to learn to value yourself if you worth carry out in your blog or not. Therefore I leave here the pros and cons of these strategies:
Advantages of affiliate marketing
You can generate passive income “just” recommending a product that sells another company.
If you have recommended a service that charges the customer on a recurring every X time, you can also generate recurring income.
You can recommend almost any product without having to “tie” to any company.
Recommend products to people is satisfied can increase your impact and confidence in you.
Disadvantages of affiliate marketing
It takes time and effort, so it is a strategy that results in the medium and long term (as appropriate, of course).
Recommend products in exchange for a commission may repel your readers. Many do not like to be “bands” anything.
Misuse or a bad choice of product or service can make you lose credibility and trust you. Be careful what you recommend!
Act as an intermediary between buyer and seller can to convince customers that also encargarás you to manage your complaints or problems with this product (with the inconvenience this may cause us).
And where noses get one of those affiliations?
Wait, wait, because before starting should take account of what product or service best fits your blog and style of reader you have.
If your blog you usually write poems, I think not recommend selling pet products every success … But perhaps recommend the products of a bookstore yes it has.
On this basis, I will give you three ideas so that you can find the affiliate program that best suits your blog.
Affiliate networks
An affiliate network is certainly the easiest way to start. Basically there are websites that serve as a meeting point between companies that agree to pay commissions and users who want to join them.
Take a look at the comparison of affiliate networks that have been made in afiliado.com, a specialized web around this issue and not wasted.
Watch Out! Because in recent years there have been more affiliate networks to Gremlins in a pool, so I recommend that you only have in mind which to campaign for your country, using your same coin and that the payment is the most confidence wake you up.
How does an affiliate network works?
Each is different, but all have a common clear basis:
You check in at the platform. Some will also ask your tax identification number so you will not forget to pay your taxes.
Looking for companies or affiliate programs that offer to sign them.
The company normally will facilitate selections “resources” as the HTML code, images or links that you can use on your website.
Once placed on your website, the “magic” of the marketing strategy you should take to people click (or action that is) begins.
On the website of the platform you can see statistics for clicks received and those who have completed the action for which you pay commissions.
Collect commissions collected actions and have a drink to my health.
You must be clear that the “cost” to find companies that easily on a network affiliate, is that this part of the commission that you get and you will thus earn less.
2- Affiliate Programs
I mean those who directly provide the companies with no one in between, such as an affiliate network.
More and more companies choose to create their own affiliate programs, because with it the cost of network affiliation and that difference can be used (for example) to pay more for their members are saved.
In this case how difficult is to find companies that offer their own affiliate programs, but it is not so difficult.
A good trick or a simple way to find affiliate programs is to search directly in Google:
“Affiliates + ”
Another way could also be:
“Membership + ”
You can also go directly to the website of the company that you have already in mind and see if they have their own program.
Most often put a link at the end of its web to access it.
How an affiliate program works own company?
Again, each one is different, but generally tend to have this operation:
You check in the program from the company website. Some also will ask your tax identification number.
Typically, you provide “resources” as the HTML code, images or links to use on your website.
You put the “resources” on your website and you can already pummeling your affiliate marketing strategy for the “action” you have asked the company for you to take a commission (usually a sale or subscription).
On the website of the company or the affiliate program you will see the statistics of clicks received and which have resulted in such action. Mind you, not all companies offer these statistics.
Cobra commissions you have earned and again have a drink to my health.
How would your own store affiliated with a merchant?
You could do your own shop to sell other products. I’ll give you an example:
You find a (physical or virtual) store that offers very good products but has little visibility and does not sell anything.
The merchant propose to sell their products in a website (or online store) you do yourself and at the same price (more expensive not, that’s what is already the Drop Shipment, and is not the same).
Orders placed on your website will go directly to the merchant. You have just mounted the virtual showcase.
Negotiate with the merchant a commission for every order that comes from our site.
The merchant probably prefer to give that commitment not to sell anything (well, he has no fixed costs, only pay commission if a product is sold).
This way you you mount your own online business, which will sell third-party products, rather than having to refloat under its terms the merchant’s shop. He sells more and You take commissions, of course. :) Everybody wins!
No doubt this option is the most difficult of all, because it involves a lot more work and it’s not easy to find companies or traders who understand the business and accept the proposal.
4 Important Recommendations for affiliate marketing strategy of your website or blog
You think you know what affiliate marketing is and how it is used?
But wait, wait lion, I’ll give you some very important recommendations before you cast you to the inhospitable savannah:
1) recommends only that makes sense to your blog
This is very important. Your readers have come to your blog for your content, so it makes no sense to offer them something that has nothing to do.
Another good option is to find a very good product and set up a blog related to it. Then learn this guide to create a blog and start generate content associated with that product.
2) recommends only quality stuff
And this really is up to you; up to you if you want to create an “anonymous” blog and recommend trash or use the impact of your personal best to recommend only the best.
Of course I always recommend the second option, because it is also the most effective.
3) EYE You pay commissions
It seems obvious, right? Well I assure you there are many companies like hosting provider alligator say pay much and then in the end always “no problem”.
Seeks the views of companies that actually pay, without delay, and if it is in your own currency, the better.
4) Have the actions statistics
It is highly recommended that you have access to some kind of statistic to show you the conversion ratio, usually in 2 phases:
The number of readers who have just clicking for example on your affiliate link.
The number of referrals from that link readers finally finished performing the action, for example a purchase.
The first phase you can measure on your page or blog. The second phase usually can only measure the company you’re affiliated.
That is, if you thought that only the Google AdSense advertising platform facilitated you earn income on your blog, it is time that these developments outdated ideas.
Today, in addition to sales of information products and digital products (the subject of which more later), there is also the possibility of designing a strategy of affiliate marketing you provide more revenue online.
But what is affiliate marketing or affiliate? How do these programs work basically affiliate?
These are two very good questions, for, although I would answer them myself, I thought it would be a much better idea to invite a professional with more knowledge and skills on this very interesting subject.
Almost all the secrets of affiliate marketing and its programs “Explained for beginners”
My grandmother who is well born to be grateful, so before you start I want to thank a friend for letting me “talk” of this affiliation.
That said, unlike the bollicaos with chocolate at the end, it is always best to start at the beginning. So I’ll tell you what this affiliate marketing and how it works.
What is affiliate marketing?
The “official” definition could well be this that gives us our beloved Wikipedia, mistress of the world of definitions on the Internet:
“Affiliate marketing is a part of digital marketing is mainly based on the achievement of certain results or actions”
Blogs or websites, called affiliates, is responsible for promoting merchants and businesses (Trade shops online or advertisers) by posting banners, advertisements or promotions. These affiliates earn on a commission if the user comes from its website and performs a certain action (clicking on a banner, register or buy) that favors those advertisers.
For there to affiliate marketing it takes several things:
A salesman: the person who sells or provides a service. To make it easier, in the real world (1.0) could be the butcher of my neighborhood.
A product or service: this is what the seller sells or offers. Ie, that might be the pork chops selling butcher in my neighborhood.
A buyer: the person buying the product (or service contracts). Following the example, could be my mother buying chops in the delicatessen.
A middleman: the person who advertises the product or service and gets buyers to the original vendor. If my mother has bought those chops there is because I recommended; the butcher’s has sold thanks to me.
The grace of affiliate marketing is precisely the role of the intermediary in all this, because it has helped the seller to find potential customers.
And in all this where it fits membership marketing?
Very simple, marketing is the set of strategies that I used to get my mother to buy the chops in the delicatessen and not another:
I can tell you there have the best meat in the whole neighborhood.
If you buy 1kg of chops in the deli, I gift 1 €. So instead of 4 € I earn € 3, which remain more than 0 €.
Anywhere that they will try as well as in the deli.
You can pay chops another day if it is better.
That I myself have tried and I can vouch for their quality and taste. etc.
If we now translate this to the world 2.0, we can find the affiliate marketing, for example, in an article in a blog that recommends a hosting or hosting (this is one of the most common examples on the Internet);
The seller is the company that sells the hosting.
The product: the web host or hosting company offering.
The buyer: the blog reader who decides Acquire hosting recommends that the article you are reading.
The intermediary (or affiliate) is the author of the article you are recommending the hosting of the selling company and therefore a commission for every reader who buys a hosting because it will be.
NO What is affiliate marketing?
You know what it is, but now I want to leave very clear what is NOT affiliate marketing.
To do this I will discuss 3 ideas I most read by the network and each razonarte to leave it clear:
Not just to get a sale
This is where there are more doubts. Affiliate marketing does not have to be only an act of sale.
Indeed many companies give commissions for many different types of “actions” and define it as Cost Per Action (CPA). Can be a sale, fill out a registration form or survey, installation of a mobile application or website, etc.
It is not just affiliate link.
Many believe that just put a link in your articles and you’re done. Nope. Muchíiiiisimas that people do in their blogs and do not get even a measly click on that link.
In addition, the link is one of many other forms that exist for the seller knows that the client “is on your side.” There are other formats such as codes, bonuses test, etc.
It is not recommending any product in any way.
Or maybe, it could be, But that the one you’d be fooling is yourself, because people are not stupid.
When you see that what you recommend is not as good as you say, your credibility will be dashed. Good luck from then, because you may not get to win a single euro more with affiliate programs.
It is not easy to make money method.
Forget about it, because affiliate marketing strategy itself requires time and effort. As I said before, it is not just about putting a link and you’re done, you also have quite gigs.
You have to convince potential customers to buy a product and for that many times he will build on the confidence that you inspire him. I do not know what you opinarás, but I am one who believes that trust must be earned gradually.
Advantages and disadvantages of using affiliate marketing or affiliate in your blog / website
Oh friend! It is that it is not gold that glitters, and of course affiliate marketing has its good things and bad things.
You’ll have to learn to value yourself if you worth carry out in your blog or not. Therefore I leave here the pros and cons of these strategies:
Advantages of affiliate marketing
You can generate passive income “just” recommending a product that sells another company.
If you have recommended a service that charges the customer on a recurring every X time, you can also generate recurring income.
You can recommend almost any product without having to “tie” to any company.
Recommend products to people is satisfied can increase your impact and confidence in you.
Disadvantages of affiliate marketing
It takes time and effort, so it is a strategy that results in the medium and long term (as appropriate, of course).
Recommend products in exchange for a commission may repel your readers. Many do not like to be “bands” anything.
Misuse or a bad choice of product or service can make you lose credibility and trust you. Be careful what you recommend!
Act as an intermediary between buyer and seller can to convince customers that also encargarás you to manage your complaints or problems with this product (with the inconvenience this may cause us).
And where noses get one of those affiliations?
Wait, wait, because before starting should take account of what product or service best fits your blog and style of reader you have.
If your blog you usually write poems, I think not recommend selling pet products every success … But perhaps recommend the products of a bookstore yes it has.
On this basis, I will give you three ideas so that you can find the affiliate program that best suits your blog.
Affiliate networks
An affiliate network is certainly the easiest way to start. Basically there are websites that serve as a meeting point between companies that agree to pay commissions and users who want to join them.
Take a look at the comparison of affiliate networks that have been made in afiliado.com, a specialized web around this issue and not wasted.
Watch Out! Because in recent years there have been more affiliate networks to Gremlins in a pool, so I recommend that you only have in mind which to campaign for your country, using your same coin and that the payment is the most confidence wake you up.
How does an affiliate network works?
Each is different, but all have a common clear basis:
You check in at the platform. Some will also ask your tax identification number so you will not forget to pay your taxes.
Looking for companies or affiliate programs that offer to sign them.
The company normally will facilitate selections “resources” as the HTML code, images or links that you can use on your website.
Once placed on your website, the “magic” of the marketing strategy you should take to people click (or action that is) begins.
On the website of the platform you can see statistics for clicks received and those who have completed the action for which you pay commissions.
Collect commissions collected actions and have a drink to my health.
You must be clear that the “cost” to find companies that easily on a network affiliate, is that this part of the commission that you get and you will thus earn less.
2- Affiliate Programs
I mean those who directly provide the companies with no one in between, such as an affiliate network.
More and more companies choose to create their own affiliate programs, because with it the cost of network affiliation and that difference can be used (for example) to pay more for their members are saved.
In this case how difficult is to find companies that offer their own affiliate programs, but it is not so difficult.
A good trick or a simple way to find affiliate programs is to search directly in Google:
“Affiliates + ”
Another way could also be:
“Membership + ”
You can also go directly to the website of the company that you have already in mind and see if they have their own program.
Most often put a link at the end of its web to access it.
How an affiliate program works own company?
Again, each one is different, but generally tend to have this operation:
You check in the program from the company website. Some also will ask your tax identification number.
Typically, you provide “resources” as the HTML code, images or links to use on your website.
You put the “resources” on your website and you can already pummeling your affiliate marketing strategy for the “action” you have asked the company for you to take a commission (usually a sale or subscription).
On the website of the company or the affiliate program you will see the statistics of clicks received and which have resulted in such action. Mind you, not all companies offer these statistics.
Cobra commissions you have earned and again have a drink to my health.
How would your own store affiliated with a merchant?
You could do your own shop to sell other products. I’ll give you an example:
You find a (physical or virtual) store that offers very good products but has little visibility and does not sell anything.
The merchant propose to sell their products in a website (or online store) you do yourself and at the same price (more expensive not, that’s what is already the Drop Shipment, and is not the same).
Orders placed on your website will go directly to the merchant. You have just mounted the virtual showcase.
Negotiate with the merchant a commission for every order that comes from our site.
The merchant probably prefer to give that commitment not to sell anything (well, he has no fixed costs, only pay commission if a product is sold).
This way you you mount your own online business, which will sell third-party products, rather than having to refloat under its terms the merchant’s shop. He sells more and You take commissions, of course. :) Everybody wins!
No doubt this option is the most difficult of all, because it involves a lot more work and it’s not easy to find companies or traders who understand the business and accept the proposal.
4 Important Recommendations for affiliate marketing strategy of your website or blog
You think you know what affiliate marketing is and how it is used?
But wait, wait lion, I’ll give you some very important recommendations before you cast you to the inhospitable savannah:
1) recommends only that makes sense to your blog
This is very important. Your readers have come to your blog for your content, so it makes no sense to offer them something that has nothing to do.
Another good option is to find a very good product and set up a blog related to it. Then learn this guide to create a blog and start generate content associated with that product.
2) recommends only quality stuff
And this really is up to you; up to you if you want to create an “anonymous” blog and recommend trash or use the impact of your personal best to recommend only the best.
Of course I always recommend the second option, because it is also the most effective.
3) EYE You pay commissions
It seems obvious, right? Well I assure you there are many companies like hosting provider alligator say pay much and then in the end always “no problem”.
Seeks the views of companies that actually pay, without delay, and if it is in your own currency, the better.
4) Have the actions statistics
It is highly recommended that you have access to some kind of statistic to show you the conversion ratio, usually in 2 phases:
The number of readers who have just clicking for example on your affiliate link.
The number of referrals from that link readers finally finished performing the action, for example a purchase.
The first phase you can measure on your page or blog. The second phase usually can only measure the company you’re affiliated.
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