The online world is a strange and peculiar place. If you have decided to become a professional blogger, a webmaster, an online marketer, or all of them, you will need to know the ins and outs of this Kingdom, Who’s the King, who to trust and who to follow. This short guide is by no means comprehensive, but a good read to prepare yourself into a new world.
Google is the king
In this kingdom, at one point or another, you will have to realize the power of Google. Yeah I know, there are also Bing, Yahoo and other big guys out there. But by all means, Google is the king of the online kingdom, with the ultimate power of raising your site to the front page on one night and decide to throw it to hell the other. All of your online activities will have to cater for his wants.
Google didn’t use to have this great Power Ranger power. Years ago people could rank keywords such as “buy Viagra” or “online surveys” on the first page with only throwing out spammy links everywhere over the net. Powerful “Viagra” or “online casino” wizards were in range spamming everyone.
There was a time that you can just stuff a web page mostly only with your keywords and Google would give you a high ranking only because of that.
But that era has now long gone and Google has gotten smarter and can detect if you are a good witch or a bad witch.
How does Google separate the good witches from the bad witches?
Google has this army of little spiders (aka. bots, crawlers) that crawl the internet kingdom all the time, finding new published contents to index and arrange them in order based on an array of criteria.
This array of criteria has gotten more and more sophisticated over the years to identify the good witches to put on its first pages and the bad witches to weed out and put into a cursed land called “Sandbox”.
And trust me, you wouldn’t want to end up there.
A good video to help you understand more about how Google and his army work:
Under Google’s eyes, there are good and bad neighborhoods in the internet kingdom.
In the good one, websites grow organically with fresh and original contents that are updated regularly, high authority websites love them and link to them and people share their contents to others cheerily.
The good witches (who wear white hats, by the way) are the ones that use their magic to create great, unique and quality content that benefit people’s lives, build and maintain a trustworthy and recognizable brand.
Google the great loves the good neighborhoods and give them more privilege, put them in the first pages of the search engine so that more people could find them and read them.
Of course there are always those who kiss ass and bribe Google to get their way up to the front page and our king love them even more, as, well, the man has to eat!
The bad neighborhoods
On the opposite, bad neighborhoods are full of websites with crappy and thin contents that are linked to by spammy and also poorly produced websites.
Visitors make their way out quickly after stumbling upon these sites and never look back. You wouldn’t want to be associated with these areas.
Witches in the dark, or the ones who wear black hats, utilize all spammy tricks to get links and some are very good in disguising themselves. Therefore Google the Great also has to think of all tactics in the world to recognize and punish them.
Algorithm changes and the spam fights
Google the Great always tries his best to spot and “sandbox” these sites. He sends out his messenger, Matt Cutts, to every corner of the Kingdom to announce every one of his new rules and regulations.
If you want to be a part of this Kingdom, you should follow him too.
He rolled out several major campaigns per year to alter the search results for better user experience. One of the biggest campaigns is called “Panda” to find and weed out bad quality sites and reward good ones.
Moz, one of the most renowned wizards in the webmasters’ world, has recorded a list of all Google campaigns and spam fights since the beginning of history. If you are into Google history, it’s worth taking a look.
How to stay safe and be loved by Google
No one wants to be penalized by Google, everyone wants to be on his good side and gets to his love list. So as a newbie in the webmaster world, how to make sure you are always in the good neighborhood?
Here are 5 golden points to keep in mind all the time when you are living in this Google kingdom:
Produce original and fresh contents regularly, Google is happy when your readers are happy
Make sure that your content is well optimized or other words, alter your content in a way that Google bot army understands it better.
Build links quality link partners, which mean with websites that have high pagerank, established history and good reader base
Establish a presence in social media and brand yourself. Google loves personal branding and social groupies
Do not use tactics that involve spamming of anyway (Yes, sending generic comments to a million blogs is spamming!)
Serious About Blogging will help you find your way around this kingdom, answer your questions and give you the best possible guidance so that you will always stay on Google’s good side, get promoted, and prosper in the webmasters’ world.
Google is the king
In this kingdom, at one point or another, you will have to realize the power of Google. Yeah I know, there are also Bing, Yahoo and other big guys out there. But by all means, Google is the king of the online kingdom, with the ultimate power of raising your site to the front page on one night and decide to throw it to hell the other. All of your online activities will have to cater for his wants.
Google didn’t use to have this great Power Ranger power. Years ago people could rank keywords such as “buy Viagra” or “online surveys” on the first page with only throwing out spammy links everywhere over the net. Powerful “Viagra” or “online casino” wizards were in range spamming everyone.
There was a time that you can just stuff a web page mostly only with your keywords and Google would give you a high ranking only because of that.
But that era has now long gone and Google has gotten smarter and can detect if you are a good witch or a bad witch.
How does Google separate the good witches from the bad witches?
Google has this army of little spiders (aka. bots, crawlers) that crawl the internet kingdom all the time, finding new published contents to index and arrange them in order based on an array of criteria.
This array of criteria has gotten more and more sophisticated over the years to identify the good witches to put on its first pages and the bad witches to weed out and put into a cursed land called “Sandbox”.
And trust me, you wouldn’t want to end up there.
A good video to help you understand more about how Google and his army work:
Under Google’s eyes, there are good and bad neighborhoods in the internet kingdom.
In the good one, websites grow organically with fresh and original contents that are updated regularly, high authority websites love them and link to them and people share their contents to others cheerily.
The good witches (who wear white hats, by the way) are the ones that use their magic to create great, unique and quality content that benefit people’s lives, build and maintain a trustworthy and recognizable brand.
Google the great loves the good neighborhoods and give them more privilege, put them in the first pages of the search engine so that more people could find them and read them.
Of course there are always those who kiss ass and bribe Google to get their way up to the front page and our king love them even more, as, well, the man has to eat!
The bad neighborhoods
On the opposite, bad neighborhoods are full of websites with crappy and thin contents that are linked to by spammy and also poorly produced websites.
Visitors make their way out quickly after stumbling upon these sites and never look back. You wouldn’t want to be associated with these areas.
Witches in the dark, or the ones who wear black hats, utilize all spammy tricks to get links and some are very good in disguising themselves. Therefore Google the Great also has to think of all tactics in the world to recognize and punish them.
Algorithm changes and the spam fights
Google the Great always tries his best to spot and “sandbox” these sites. He sends out his messenger, Matt Cutts, to every corner of the Kingdom to announce every one of his new rules and regulations.
If you want to be a part of this Kingdom, you should follow him too.
He rolled out several major campaigns per year to alter the search results for better user experience. One of the biggest campaigns is called “Panda” to find and weed out bad quality sites and reward good ones.
Moz, one of the most renowned wizards in the webmasters’ world, has recorded a list of all Google campaigns and spam fights since the beginning of history. If you are into Google history, it’s worth taking a look.
How to stay safe and be loved by Google
No one wants to be penalized by Google, everyone wants to be on his good side and gets to his love list. So as a newbie in the webmaster world, how to make sure you are always in the good neighborhood?
Here are 5 golden points to keep in mind all the time when you are living in this Google kingdom:
Produce original and fresh contents regularly, Google is happy when your readers are happy
Make sure that your content is well optimized or other words, alter your content in a way that Google bot army understands it better.
Build links quality link partners, which mean with websites that have high pagerank, established history and good reader base
Establish a presence in social media and brand yourself. Google loves personal branding and social groupies
Do not use tactics that involve spamming of anyway (Yes, sending generic comments to a million blogs is spamming!)
Serious About Blogging will help you find your way around this kingdom, answer your questions and give you the best possible guidance so that you will always stay on Google’s good side, get promoted, and prosper in the webmasters’ world.
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