What is a Niche Market?
So what exactly is a niche market? A niche market is a subcategory of a larger market. For example, dentistry is a large market that encompasses many smaller markets. Such as dental care, (i.e. toothpaste, dental floss, and mouthwash), and cosmetic dentistry would be two separate niche markets within the dentistry market. So if you want to blog about dentistry, it is a good idea to choose a niche market to focus on within the dentistry market. Choosing a niche market within your main market makes identifying your target audience much simpler, and makes creating specific content, specific advertising, and specific products which your audience will gladly purchase from you.
Now that you have decided on the general topic you want to discuss on your blog, you’ll need to narrow that topic down a bit, and choose a niche. Choosing a niche is about more than thinking about what you’re going to discuss on your blog. Choosing a niche requires you to do some research on what subareas of your topic are profitable. The reason bloggers choose a specific niche within their topic, is to create content that is very specific and relevant to a specific audience. This is an important step in choosing your niche, as it will help increase the profits you will make with your blog. When people search the Internet, they are normally looking for something very specific, and more often than not, what they are looking for is a solution to a problem. If you focus on a specific niche, or niche market, you’ll see much better results than just discussing a topic in general.
How to Choose a Niche Market
So now that you know what a niche market is and why you should focus on a specific niche, you may be wondering how to choose the right niche for your blog. This is where keyword research really comes in handy. There are actually a few good ways to choose a niche, but the easiest way I have found is to do some simple keyword research. As I mentioned in Step 1, Google Keyword Planner and Market Samurai are great tools to use to help find the right niche. Both tools offer insight into how popular a niche is by showing you how many people are searching for the keywords that will ultimately lead them to your site. Finding profitable keywords that people are searching for will bring in more traffic, and everyone knows that more traffic equals more money in your bank account. If you’re not familiar with how to use keyword finder tools, The search engine journal has an excellent article explaining how to use Google Keyword Planner, complete with screenshots to walk you through finding the perfect niche. If you prefer to try out Market Samurai, Perry Rosenbloom has written a similarly awesome article explaining how to use Market Samurai. Once you find out what’s profitable and what’s not, you can narrow this list down based on your knowledge level, experience, and interest, then simply choose the niche you are most interested in. If you can’t figure out how to find a good niche using the keyword planner or Market Samurai, click here for help.
So what exactly is a niche market? A niche market is a subcategory of a larger market. For example, dentistry is a large market that encompasses many smaller markets. Such as dental care, (i.e. toothpaste, dental floss, and mouthwash), and cosmetic dentistry would be two separate niche markets within the dentistry market. So if you want to blog about dentistry, it is a good idea to choose a niche market to focus on within the dentistry market. Choosing a niche market within your main market makes identifying your target audience much simpler, and makes creating specific content, specific advertising, and specific products which your audience will gladly purchase from you.
Now that you have decided on the general topic you want to discuss on your blog, you’ll need to narrow that topic down a bit, and choose a niche. Choosing a niche is about more than thinking about what you’re going to discuss on your blog. Choosing a niche requires you to do some research on what subareas of your topic are profitable. The reason bloggers choose a specific niche within their topic, is to create content that is very specific and relevant to a specific audience. This is an important step in choosing your niche, as it will help increase the profits you will make with your blog. When people search the Internet, they are normally looking for something very specific, and more often than not, what they are looking for is a solution to a problem. If you focus on a specific niche, or niche market, you’ll see much better results than just discussing a topic in general.
How to Choose a Niche Market
So now that you know what a niche market is and why you should focus on a specific niche, you may be wondering how to choose the right niche for your blog. This is where keyword research really comes in handy. There are actually a few good ways to choose a niche, but the easiest way I have found is to do some simple keyword research. As I mentioned in Step 1, Google Keyword Planner and Market Samurai are great tools to use to help find the right niche. Both tools offer insight into how popular a niche is by showing you how many people are searching for the keywords that will ultimately lead them to your site. Finding profitable keywords that people are searching for will bring in more traffic, and everyone knows that more traffic equals more money in your bank account. If you’re not familiar with how to use keyword finder tools, The search engine journal has an excellent article explaining how to use Google Keyword Planner, complete with screenshots to walk you through finding the perfect niche. If you prefer to try out Market Samurai, Perry Rosenbloom has written a similarly awesome article explaining how to use Market Samurai. Once you find out what’s profitable and what’s not, you can narrow this list down based on your knowledge level, experience, and interest, then simply choose the niche you are most interested in. If you can’t figure out how to find a good niche using the keyword planner or Market Samurai, click here for help.
No comments:
Post a Comment